SAN DIEGO, Calif. – During halftime at the San Diego Wave vs. Portland Thorns soccer match on Saturday, 24 Hour Fitness recognized exceptional coaching talent as part of its ongoing commitment to youth development. Karl Sanft, President and CEO of 24 Hour Fitness, presented a $1,000 Excellence in Coaching (EIC) award to one standout coach. This latest award brings the company’s total EIC contributions to $8,000.
Sanft emphasized the importance of coaches in shaping healthy futures for young athletes. “The EIC award is something we’ve supported year after year, and it’s never seemed more important than now,” he said. “At 24 Hour Fitness, we know that investing early in young people leads to more active, healthy lives. Coaches play a vital role in that journey.”
This event highlights the company’s broader focus on supporting youth fitness. Recently, 24 Hour Fitness formed a national partnership with Action for Healthy Kids, a nonprofit that promotes children’s health and well-being.
As part of the partnership, the company will host free, family-friendly Open Gym Days on May 17 in four cities: Irvine, San Diego, Denver, and Dallas. These events aim to encourage families to explore fitness together. Beyond hosting events, 24 Hour Fitness is also working with the nonprofit to develop easy-to-access wellness resources for schools across the U.S.
The fitness brand is also investing in new member offerings. In select clubs, it has launched two new services: Recovery24 and Premium Fit24. Recovery24 provides spa-like recovery options such as Hyperice Normatec compression therapy and Human Touch massage chairs. Premium Fit24 gives members access to advanced training machines with tutorials, personalized programs, and workout tracking.
In addition to physical training, 24 Hour Fitness is expanding its focus on nutrition. The company has grown its partnership with Dietitian Live, a virtual nutrition coaching platform. This year, it plans to offer virtual sessions with registered dietitians at more than 250 locations.
From recognizing influential coaches to offering advanced wellness solutions, 24 Hour Fitness continues to strengthen its role in promoting lifelong health and fitness across communities.
