The Athletic Clubs, a New York City-based training concept, has raised $3.5 million in funding. The goal is to grow its network of private gyms. Currently, the company operates five clubs. It plans to increase that number to 15 over the next two years. This expansion will also include entering new markets.
The Athletic Clubs offers training in small squads. Members meet with a coach twice a week for strength and conditioning workouts. There are also additional classes available.
Founder Dane McCarthy says the concept is more than just a workout. It is designed to help members get fit, hold each other accountable, and enjoy the process. Each location limits membership to 300 to 400 people. This keeps the community close-knit, the engagement high, and the business strong.
Beyond the gym, members stay active together. Weekly run clubs often end with coffee or drinks. The clubs also hold regular competitions against each other. These events have attracted sponsorship from the brand On.
The Athletic Clubs plans to open a new location in Hoboken later this year. The company’s spring squad training in Austin hints that Texas may be its next market.
The takeaway: Whether training for events like Fitstop or HYROX, support is essential. For The Athletic Clubs, community is the key ingredient to success.