May 7, 2025 — The global health and fitness club market is on track for major growth over the next decade. Industry analysts project the market will grow from USD 124.7 billion in 2024 to USD 302 billion by 2034. This marks a compound annual growth rate (CAGR) of 9.2%, reflecting rising consumer focus on health, fitness, and preventive care.
Wellness Trends Drive Membership Surge
Health and fitness clubs are seeing a boom in memberships as more people make wellness a top priority. With lifestyle-related illnesses like obesity, diabetes, and heart disease on the rise, millions are turning to structured fitness programs for support. The trend is spreading fast in both developed and developing countries, with a wide range of consumers joining gyms, fitness studios, and wellness clubs.
Technology Boosts Engagement and Expands Access
Fitness clubs are adopting advanced digital tools to attract and retain members. From wearable fitness trackers and AI-based training apps to virtual reality workouts, these innovations offer personalized experiences for users of all fitness levels. Hybrid workout models—such as live-streamed and on-demand classes—have also gained popularity, giving users access to fitness services beyond traditional gyms.
Expanding Offerings to Meet Diverse Needs
Fitness clubs are diversifying their services to appeal to a wide range of age groups and interests. Popular segments include high-intensity interval training (HIIT), yoga, Pilates, strength training, and rehabilitation programs. Specialized services are helping clubs generate more revenue, while new trends like wellness tourism and corporate fitness partnerships create further opportunities for market expansion.
Regional Market Highlights
North America: The region leads the global market, with the U.S. showing strong demand for personalized and hybrid fitness services. High gym membership rates and widespread tech adoption are key factors in its growth.
Europe: Growth here is steady, supported by interest in holistic wellness, eco-friendly gyms, and group fitness classes. The UK and Germany are among the top-performing countries.
Asia-Pacific: The fastest-growing region, fueled by urbanization, increased income levels, and the popularity of mobile fitness apps. Countries like China, India, and Japan are leading this expansion.
Latin America: An emerging market, especially in Brazil and Mexico, where budget-friendly gyms and franchise models are thriving in urban areas.
Middle East & Africa: Still developing, but showing promise. Growth is driven by premium wellness clubs, women-only gyms, and government-backed fitness initiatives, particularly in the UAE and Saudi Arabia.
Leading Market Players
24 Hour Fitness
Anytime Fitness
Equinox
LA Fitness
Gold’s Gym International, Inc.
Life Time, Inc.
Planet Fitness Franchising
The Bay Club Company
These companies are investing in digital platforms, expanding service offerings, and forming strategic partnerships to stay competitive in the evolving market.
Market Segmentation Overview
By Type:
Personal Training
Group Training
Self-Training
By Age Group:
Up to 20 Years
20 to 40 Years
40 to 55 Years
Over 55 Years
By Region:
North America
Latin America
Asia-Pacific
Middle East & Africa
Europe
