LOS ANGELES, CA / ACCESS Newswire / May 6, 2025 – Pilates Addiction, a new boutique fitness franchise focused on core strength and real-world movement, officially opened its first studio in West Hollywood today. With plans already underway for further locations in Los Angeles and New York City, the brand is entering the national market with strong momentum.
Introducing the WundaFormer: A New Standard in Pilates Equipment
At the core of the Pilates Addiction method is the WundaFormer, a patented machine that blends several fitness tools into one unit. This includes a reformer, jump board, ballet barre, and Wunda Chair. Paired with anatomy-based instruction and structured class programs, the machine supports training that goes beyond traditional Pilates. It helps clients improve movement, activate their core, and build functional strength.
Pilates Addiction aims to strike a balance between classical Pilates and modern fitness trends. Traditional Pilates is often seen as slow and rigid. On the other hand, some newer versions focus too much on intensity and ignore proper form. Pilates Addiction preserves the core principles of Pilates—control, alignment, breath, and core engagement—while giving it an athletic and modern twist.
Led by Industry Veteran Sarah Luna
The brand is headed by CEO Sarah Luna, a veteran in the boutique fitness space. She previously held leadership roles at Xponential Fitness, Club Pilates, and Pure Barre. Luna brings over a decade of experience in franchise growth and client engagement. She says Pilates Addiction is designed to meet today’s fitness demands by offering proven results, strong community connections, and a brand people can rely on.
“Pilates Addiction was built to meet the moment,” Luna said. “Clients want results, connection, and a brand they can trust. We’ve created a model that delivers all three—it’s scalable and built on quality.”
Luna has brought together a team of experts in operations, instruction, and brand development to ensure consistency and high standards as the company expands.
Studio Design Focused on Experience
The West Hollywood location features a sleek black-and-gold interior, arched entryways, modern lighting, and premium amenities. These include boutique retail, fast check-in, and an environment that supports both energy and comfort. The WundaFormer is at the center of the studio’s signature 50-minute classes, including sessions like Ignite, Core+, Max, and Mobility RX.
Membership Built for Motivation
Pilates Addiction is entering a competitive boutique fitness market with a strong identity built on purpose and personalization. The studio has also launched a rewards program to celebrate member commitment. Clients who reach certain milestones receive benefits like guest passes, early access to events, and exclusive perks.
More Than a Studio – It’s a Movement
With its mix of expert instruction, innovative equipment, and a focus on long-term results, Pilates Addiction offers more than just workouts. It provides a full-body training experience that keeps members engaged and motivated.
