ORLANDO, Fla., June 18, 2025 /PRNewswire/ — Fitness Ventures has announced the promotion of Bryan Thomas to Chief Fitness Strategy Officer (CFSO). In this key executive role, Thomas will lead the company’s national fitness strategy and drive long-term revenue growth for its personal training and fitness services.
Thomas joined Fitness Ventures in 2018. Since then, he has played a major role in growing the company’s fitness division into one of the largest and most successful parts of the Crunch Fitness system. Under his leadership, personal training revenue has become a significant portion of the company’s total income. This growth has made fitness a vital part of the company’s business and a key competitive advantage.
In his new position, Thomas will oversee national sales performance, pricing strategies, service innovation, and long-term business planning. He will focus on expanding scalable systems, improving the member experience, and aligning teams across the company to boost performance and value at all locations.
Thomas has also been a central figure during two successful private equity transactions. This rare achievement shows his strong business skills and deep knowledge of fitness operations, sales data, and team development. His mix of visionary leadership and operational expertise makes him well suited to lead Fitness Ventures through its next phase of growth.
“Bryan has made an extraordinary impact on our business,” said Brian Hibbard, CEO of Fitness Ventures. “He has helped scale our fitness division and guided us through important strategic milestones. Bryan shows exceptional leadership and a relentless drive for results. He truly embodies our core value of ‘Warrior Spirit’ every day. We look forward to what he will achieve in this critical role.”
As Chief Fitness Strategy Officer, Thomas will remain a key member of the executive leadership team. He will represent the fitness division in company-wide planning, innovation efforts, and board-level reporting.
About Fitness Ventures, LLC
Founded in 2016 by Brian Hibbard, Fitness Ventures is one of the fastest-growing franchises within the Crunch Fitness system. The company operates over 70 locations in 28 states and has several more locations in development. With a unique strategy focused on strong execution, Fitness Ventures runs some of the highest-volume Crunch locations and delivers industry-leading financial results.
About Crunch Fitness
Crunch Fitness is a gym that combines serious exercise with fun. It promotes a philosophy of ‘No Judgments,’ welcoming a diverse community of members with varied fitness goals. Crunch is known for its unique group fitness classes and programming. Headquartered in New York City, Crunch serves three million members across more than 500 gyms worldwide, including locations in the U.S., Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch continues to expand rapidly both in the U.S. and internationally.
