GAT Sport®, a leading name in sports nutrition since 1997, has announced a major partnership with 24 Hour Fitness. This collaboration marks the exclusive nationwide launch of Nitraflex® Ultra, GAT Sport’s newest pre-workout supplement, available only at 24 Hour Fitness locations across the United States.
Nitraflex® Ultra builds on the success of the original Nitraflex® Advanced formula. It introduces a better flavor, improved mixability, and retains the clinically tested dosages fitness consumers expect. The new formula includes patented and trademarked ingredients, aimed at enhancing energy, focus, hydration, and muscle performance.
Designed for serious gym-goers, Nitraflex® Ultra offers a powerful boost during workouts. It caters to athletes at all levels, delivering an upgraded taste and smooth mixing without compromising on performance.
The launch reflects GAT Sport’s ongoing commitment to expanding its retail presence through strategic partnerships. By teaming up with 24 Hour Fitness, the company aims to increase visibility, drive foot traffic, and grow customer loyalty through targeted product placements in high-traffic gym locations.
“This partnership with 24 Hour Fitness is a major milestone for GAT Sport,” said Charles Moser, CEO of GAT Sport. “By partnering with a trusted fitness brand, we’re bringing Nitraflex® Ultra directly into the gym environment—right where it can have the biggest impact. This collaboration is about helping people unlock peak performance through science-backed innovation.”
The rollout of Nitraflex® Ultra includes a full activation strategy. This involves gym-based product sampling, trainer-led promotions, and engaging social media campaigns. The goal is to create genuine connections with gym members while offering a marketing model that GAT Sport hopes to expand with other retail partners.
Jarett Smith, VP of Retail, Digital and Data at 24 Hour Fitness, echoed the excitement. “We’re thrilled to launch this partnership. GAT Sport designs its products with gym members in mind, and Nitraflex® Ultra offers the focus, energy, and endurance our members need—available now, right where they train.”
Starting May 19, 2025, Nitraflex® Ultra will be available in 24 Hour Fitness gyms nationwide, with a strong presence in major markets like California and Texas. This ensures broader access for fitness consumers across the country.
As a trusted name in the fitness industry, 24 Hour Fitness ensures every product it carries—including Nitraflex® Ultra—meets strict quality and performance standards. This partnership further strengthens both brands’ commitment to supporting people on their fitness journeys.
