A new report from Valuates forecasts that the global sportswear market will grow from $102.64 billion in 2024 to $128.41 billion by 2031. This growth is driven by activewear becoming a part of everyday life, not just workout gear.
This report arrives as major brands make bold moves. Fabletics, a California-based activewear company, aims to double its sales within five years. It plans to expand into new product categories and enter more international markets, co-founder Adam Goldenberg told Athletech News. Meanwhile, Sodo Athletic Lab, supported by former NFL Pro Bowl wide receiver Sidney Rice, is relaunching as a high-end brand focused on men. NikeSkims, launched earlier this year, brings Kim Kardashian’s name to women’s sportswear with a line of training clothes, shoes, and accessories.
What is behind the $128 billion forecast? The report points to lifestyle changes, new consumer habits, and evolving trends that are reshaping what activewear looks like and who wears it.
Upper Garments Lead Market Growth
Tops such as jerseys, compression shirts, and performance tees are driving much of the market’s expansion. These garments use materials designed for comfort, performance, and versatility. Fabrics that wick away moisture, breathe well, and stretch easily make these tops suitable for both exercise and everyday wear. As activities like yoga, running, and strength training grow in popularity, the demand for functional tops increases.
The report also highlights how branded jerseys and sponsorship deals boost visibility and engage consumers more deeply.
Amateur sports contribute significantly to market growth. From school teams to community clubs, there is a steady demand for jerseys, shoes, and gear. Unlike professional sports, amateur sports lead to repeat purchases because of ongoing training, seasonal changes, and team-specific kits. The lower cost and accessibility of basic sportswear help widen its adoption.
Government and nonprofit programs that promote youth activity and community sports also support this growth by increasing participation.
Health and Wellness Trends Boost Demand
Consumers, especially millennials and Gen Z, are making fitness a regular part of their day. Whether at the gym, running outdoors, or exercising at home, they want sportswear that is stylish, flexible, and comfortable.
“Sporty style” has become part of everyday fashion. Sportswear is no longer just for athletes or gym users; it is now for everyone, at any time. Social media influencers and fitness professionals help brands reach wider audiences.
Wellness is now a lifestyle, not a passing trend. This shift is expanding the sportswear market further, according to Valuates.
Women’s Sportswear Market Growing Strong
More women are participating in sports and fitness, creating higher demand for women’s sportswear. Brands are responding with better fits, practical designs, and more color options.
The rising presence of female athletes and fitness influencers shapes consumer choices and helps brands grow. Products like sports bras, leggings, and performance tops tap into this expanding and previously underserved market.
Activewear is also changing travel habits. Gympak, a sustainable activewear startup, is leading this trend. It offers eco-friendly kits for hotels and fitness-minded travelers. Several hotel groups have partnered with Gympak to provide wellness bags to guests. These bags include a t-shirt, shorts, sports bra, socks, and elastic workout shoes made with performance fabrics.
Each item can be custom-branded with the hotel’s logo and is designed for durability—washable and reusable up to 100 times.
