EoS Fitness is exploring a potential $1 billion sale, with Piper Sandler leading the process. The company is reportedly attracting interest from multiple private equity firms. However, discussions are still ongoing, and no final decision has been made.
Founded as an affordable fitness option for middle-income customers, EoS offers memberships starting at $9.99 per month. It operates more than 175 locations in Arizona, Florida, Georgia, Nevada, Southern California, Texas, and Utah.
In 2015, New York-based investment firm BRS & Co, along with another investor, acquired EoS when it had just 16 locations. Since then, the company has grown significantly under private equity ownership.
The potential sale comes amid increased private equity interest in the fitness industry. Earlier this week, Leonard Green & Partners acquired Crunch Fitness, a competitor in the same market.
Fitness businesses, with their steady income from membership fees and strong consumer demand for health and wellness services, continue to attract significant attention from financial investors.
