Fit20, a global strength training brand, is bringing its unique slow-motion workout franchise to the U.S. market. The company aims to appeal to busy adults looking for effective, low-impact fitness options and to health-conscious entrepreneurs seeking a simple business model.
The Fit20 concept centers around efficient strength training in compact, mirror-free studios. Unlike traditional gyms, Fit20 focuses on one-on-one personal training in a calm, private setting. Sessions are designed to be short, typically around 20 minutes, and are performed once a week without the need to sweat or change clothes.
“This model is a game-changer, and the impact is undeniable,” said Dr. Ben Litalien, CEO of Fit20 USA. “We’ve created a fitness experience that meets people where they are—busy, overwhelmed, and looking for something that actually works. Now, we’re giving wellness-minded professionals a chance to own a studio and lead that change in their communities.”
Fit20’s entry into the U.S. market follows a recent meta-analysis that supports the effectiveness of slow-motion strength training. The study found that significant strength gains are possible without spending long hours in the gym or doing multiple sets.
The franchise model is designed to attract a range of health professionals, including physical therapists, chiropractors, and nutritionists. These individuals often seek ways to expand their services and promote long-term health among clients.
“Fit20 bridges the gap between clinical wellness and practical fitness,” Dr. Litalien explained. “It’s a natural extension for those already invested in people’s long-term health.”
The company promotes several key advantages for franchisees. These include small studio spaces, low startup costs, and a minimal staffing requirement. The simple setup makes Fit20 an appealing opportunity for those seeking to enter the fitness industry with a scalable and manageable operation.
As Fit20 begins its expansion, it aims to reshape how Americans view strength training—making it more accessible, time-efficient, and appealing to a broader audience.
