Strider Fitness Ventures, the company behind the innovative StreetStrider elliptical cross-trainer, has raised $5 million in intellectual property-backed financing to support its expansion. The StreetStrider is a unique 2-in-1 fitness machine designed for both outdoor and indoor use.
The funding round was structured by Fallingst Technologies, with support from Mountain Ridge Capital (MRC) and capital advisory firm AOL Sourcing.
The investment will help Strider Fitness grow in several key areas. These include product development, manufacturing capacity, international distribution, and customer acquisition.
“Strider Fitness is a visionary company built around strong intellectual property,” said Joseph K. Hopkins, CEO of Fallingst Technologies. “We saw early on that their IP wasn’t just well protected — it could also generate revenue. Our team built a funding solution that connects their market potential with financial support. This gives Strider Fitness the resources needed to expand at scale. It also reflects our broader goal: helping innovation-driven businesses turn intangible assets like IP into real-world value.”
The StreetStrider features a three-wheel design that combines the motion of jogging, skiing, and cycling in a low-impact workout. It includes lean-to-steer technology, offering users a full-body exercise that is easy on the joints. The company sells directly to consumers and has reported steady growth across a wide range of fitness users.
“Strider Fitness presented a strong value, backed by a solid patent portfolio and a clear path to growth,” said Craig Winslow, CEO of Mountain Ridge Capital. “At MRC, we focus on creating custom loan solutions for middle-market companies. StreetStrider was a perfect fit. Partnering with Fallingst gave us the insight and confidence to build a deal centered on intellectual property, which is a growing but often underused asset.”
With the new funding, Strider Fitness plans to scale its business and reach more customers worldwide, bringing its low-impact, high-benefit fitness technology to a broader audience.
