DALLAS—(BUSINESS WIRE)—EoS Fitness has announced a significant milestone, surpassing 1.5 million members nationwide. The high-value, low-price (HVLP) gym chain, now with over 175 locations open or under development, continues its strategic expansion while redefining the modern fitness experience.
“EoS’ momentum continues to set the pace for the fitness industry. In just under 10 years, we reached a million members, and now, nearly two years later, we are half a million stronger,” said Rich Drengberg, Chief Executive Officer of EoS Fitness. “Beyond the numbers, our growth is driven by a commitment to innovation and the evolving needs of our members. We strive to consistently raise the bar for what members can expect from a gym.”
The brand’s growth reflects increasing consumer demand for personalized and holistic fitness experiences. According to the Health and Fitness Association’s 2025 U.S. Health & Fitness Consumer Report, 25% of Americans are now gym members, with Gen Z representing the fastest-growing demographic.
To meet this demand, EoS plans to open 28 new gym locations in 2025 and aims to exceed 250 total sites by 2030. The company has already reinvested $3.2 million into existing locations in the first quarter of 2025 and intends to invest an additional $14 million by year-end.
In alignment with its expansion, EoS recently launched a series of innovative amenities designed to enhance the member experience, including:
Refresh: A multi-use space featuring a cold plunge, hot tub, and infrared sauna for contrast therapy—designed to reduce inflammation, ease muscle soreness, and boost circulation.
The Set: A visually optimized, content-creator-friendly gym area equipped with advanced strength equipment, local art installations, and curated lighting for professional-quality filming.
EoS Smart Strength Equipment: A personalized and gamified strength training solution powered by EGYM, tailored to help members achieve individual fitness goals.
The Tank: A dedicated recovery area featuring Hyperice percussion massagers and Normatec compression boots, ideal for post-workout rest and rejuvenation.
Assisted Stretch: A service offering expert-guided stretching sessions aimed at reducing pain, lowering stress, improving flexibility, and accelerating recovery.
New Group Fitness Programs: Including Fitness Unchained, Mind/Body Rehab, and Booty Builder Lab, these classes provide diverse, dynamic options for all fitness levels.
In recognition of its 1.5 million-member milestone, EoS is offering all members a complimentary personal training session. This initiative provides members with professional fitness guidance and an opportunity to advance their individual health goals under the supervision of certified personal trainers.
“Behind every milestone are the dedicated team members who deliver exceptional service day in and day out,” said Richard Idgar, Chief Operating Officer at EoS Fitness. “Their passion and commitment to our mission are what drive our success as we continue to bring the EoS experience to more communities across the country.”
EoS Fitness continues to position itself as a national leader in the fitness industry, leveraging its scalable model, innovative offerings, and community-focused approach to fuel long-term growth and member engagement.
