Whoop is a well-known fitness tracker worn by athletes and health-conscious individuals to monitor workouts, recovery, and sleep. Unlike other devices such as the Fitbit or Apple Watch, Whoop does not come with a one-time purchase price. Instead, users must pay a monthly or annual subscription to access its features—leading many to feel frustrated by the ongoing cost.
How the Subscription Model Works
When someone signs up for Whoop, the physical band is provided at no charge. However, it cannot function without a paid subscription. The standard plan costs about $30 per month, although users can pay annually or for longer terms at a discounted rate. Over time, this adds up. A two-year subscription can exceed $400, which is more expensive than many other fitness trackers that offer similar capabilities.
Why Users Are Frustrated
Many users feel that the subscription model is too costly for what it offers. Although Whoop provides detailed insights into heart rate, sleep, and physical strain, users question whether the recurring payments are justified.
One of the biggest complaints is that users cannot access any of their data if they stop paying. Even though they still own the physical band, the device becomes unusable without an active subscription. This leaves some feeling as though they are renting the product rather than owning it.
Others feel locked into the platform. They may want to cancel but still wish to see their historical data, which becomes unavailable once the subscription ends. This lack of flexibility frustrates many long-term users.
Comparing Whoop to Other Fitness Trackers
Fitness trackers from other major brands usually require just a one-time purchase. For example, both Apple Watch and Fitbit offer core tracking features without the need for ongoing payments. While some premium services cost extra, users can still access basic tracking tools at no additional charge.
In contrast, Whoop locks all of its features behind the subscription. If users cancel, they lose access to everything—even the most basic tracking data. Many see this as unfair and believe they should at least retain access to simple metrics without continuing to pay.
Whoop’s Justification for the Subscription Plan
Whoop defends its pricing model by stating that the monthly fees allow them to offer better service and regular product updates. The company says it invests in advanced data analytics, which provide deeper insights than what many competitors offer.
They also argue that the subscription model reduces upfront costs, making the device more accessible to users who may not be able to afford a high initial payment. By spreading the expense over time, Whoop believes more people can start tracking their fitness.
Mixed Reactions from Online Communities
On social media and in user reviews, opinions about Whoop are divided. Some serious athletes and fitness enthusiasts praise the device for its advanced sleep and recovery tracking. They say the data helps them train smarter and avoid injury.
However, a significant number of users express frustration with the cost. Many say they canceled their subscriptions because they didn’t feel the ongoing expense matched the value of the insights provided. Others suggest they would prefer to buy the device outright and avoid future charges.
Some users feel the data, while helpful, doesn’t justify a $30 monthly payment. They want the option to use the product on their own terms—without being tied to a mandatory subscription.
New Users Face a Difficult Choice
For those thinking about trying Whoop, the decision isn’t easy. Many people appreciate the features and detailed tracking it offers. But the idea of being locked into a recurring payment can be a major concern, especially for those who are casual users rather than elite athletes.
Some potential customers say they would consider trying Whoop if it offered a lower-cost or more flexible plan. Others suggest the company could release a more affordable version of the band with fewer features.
What’s Next for Whoop?
Despite the backlash, Whoop continues to grow. The company has attracted significant investment and gained popularity among professional athletes. But as it seeks to expand its customer base, the pricing model remains a point of tension.
If Whoop wants to appeal to more users, it may need to rethink its approach. Offering a basic free tier or a more affordable subscription plan could help attract customers who are currently put off by the cost. Until then, many fitness-minded individuals may continue to explore more affordable alternatives.
