NEWPORT BEACH, CA — Sequel Brands, a new leader in boutique fitness franchising, officially launched today. The company is led by well-known fitness entrepreneur Anthony Geisler. Sequel Brands aims to meet the changing needs of today’s health-conscious and performance-focused consumers.
Sequel Brands brings together a strong lineup of wellness concepts, including Pilates Addiction, iFlex Stretch Studios, Beem Light Sauna, and BODY20. The company also plans to introduce another innovative brand soon. This move signals a new era in boutique fitness franchising.
Sequel’s core mission is to offer innovative, science-based, and community-focused health and wellness programs that provide lasting results. Each brand focuses on a different aspect of physical well-being, all with an emphasis on human performance and transformation.
Pilates Addiction, led by CEO Sarah Luna, offers a modern approach to Pilates. It combines classical Pilates with athletic training and results-driven programs to improve movement, strength, and overall performance.
Beem Light Sauna, under Ryan Junk’s leadership, uses a range of light therapies—such as red, infrared, blue, and green light—along with sauna sessions to support deep cellular recovery and wellness.
iFlex Stretch Studios, led by Verdine Baker, specializes in assisted stretching based on kinesiology and mobility science. It helps people recover functionally and improve flexibility.
BODY20, directed by CEO Lindsay Junk, redefines strength training with FDA-cleared electro-muscle stimulation (EMS) suits. These suits provide a full-body workout in just 20 minutes.
Beyond fitness studios, Sequel Brands and founder Geisler are dedicated to making a broader impact. They focus on philanthropy, innovative ideas, and partnerships across industries. Their goal is to change how the nation thinks about physical health, movement, and accessible wellness.
This vision will be highlighted at the Athletech News Innovation Summit 2025 in New York City this June. Geisler will lead a fireside chat with human biologist and longevity expert Gary Brecka and healthcare reform advocate Calley Means. They will discuss wellness, policy, and fitness’s role in building a healthier future.
Geisler said, “It’s not just about what happens inside our studios. I invited Gary and Calley because these discussions matter, and they are the right people to lead them.”
Sequel Brands is more than a franchise. It is building a cultural movement focused on impact. With flagship studios in major U.S. cities and rapid franchise growth underway, the company is just beginning. It plans to launch new brands and initiatives soon, reinforcing its place as a leader in performance-based fitness franchising.
