TORONTO — (BUSINESS WIRE) — In a transformative development poised to redefine health and wellness in Canada, Stride — the nation’s digital-first leader in health optimization — has officially partnered with UNITY Fitness Harbourfront, Toronto’s premier destination for holistic fitness and recovery. Together, they are introducing the UNITY360 membership — Canada’s first fully integrated, health enhancement membership program.
Set to launch on May 29th, UNITY360 brings together advanced diagnostics, customized wellness services, and premium lifestyle benefits — creating an unprecedented, all-in-one health solution for Canadians seeking elite wellness experiences made more accessible.
Pioneering Preventative and Data-Driven Health
At the core of this collaboration is a mutual vision: shifting healthcare from reactive treatment to proactive prevention. Powered by Stride’s cutting-edge health optimization ecosystem, UNITY360 members will benefit from a comprehensive suite of premium diagnostic tools — including DNA, blood, gut biome, and methylation testing — along with VO2 max and musculoskeletal evaluations.
“This collaboration is about making optimal health accessible and actionable,” explains Josh Allan, Director of Fitness and Athletics at UNITY. “UNITY360 is built to focus on health span, not just life span. With fitness, recovery, and diagnostics all under one roof, we can deliver true personalization at every stage of a member’s wellness journey.”
Setting a New Benchmark for Health Optimization in Canada
This partnership marks a historic moment for Canada’s wellness industry — the first time a domestic brand integrates data-backed, preventative diagnostics directly into a fitness membership. While this model has already taken off in health-forward cities like Los Angeles and New York, its debut in Canada signals a bold shift in the country’s wellness landscape.
“At Stride, we’re not just setting health goals — we’re setting health standards,” says Andrew Steele, CEO of Stride. “By partnering with UNITY, we’re embedding real-time, science-based health insights where people live, move, and recover. Our goal is to help Canadians thrive, not just survive.”
A Premium, All-In-One Membership Experience
UNITY360 members will receive access to a comprehensive range of advanced health services, including:
StrideDNA: A next-generation genetic testing bundle that analyzes 9,000 genetic markers across 110 vital genes, including:
Methylation pathways (folate & methionine cycles)
Nutrient metabolism & sensitivities (e.g., vitamin needs, carbohydrate response)
Athletic profiling (e.g., endurance vs. power, injury risk)
Cognitive traits (e.g., sleep quality, stress tolerance)
Skin health markers (e.g., inflammation, glycation)
StrideBiome: Advanced 16S rRNA gut microbiome analysis of 70+ species, offering insights on:
Gut flora diversity and balance
Neurotransmitter production (e.g., serotonin, dopamine)
Digestive efficiency and nutrient absorption
Weight and metabolic health markers
VO2 Max & Knee KG Assessments: Scientific analysis of aerobic capacity and musculoskeletal health.
Myodetox Sessions: Quarterly sessions offered at exclusive member rates.
Additional Perks:
Priority booking and personalized recovery plans
Access to member-only workshops, events, and brand collaborations
Early access to StrideBloods (launching Q2 2025) — a deep-dive into over 70 blood biomarkers for cardiovascular, hormonal, and longevity metrics.
A Timely Milestone in Toronto’s Evolving Wellness Scene
As both Stride and UNITY celebrate their first anniversaries amid rapid growth, this launch represents a landmark moment in Toronto’s health and fitness evolution.
“Our community — from biohackers and athletes to wellness enthusiasts — is hungry for deeper, data-informed wellness solutions,” says Adam Reynolds, Director of Strategy and Operations at UNITY. “UNITY360 empowers every member to take control of their health, no matter where they are in their fitness journey.”
Program Launch and Pricing
The UNITY360 membership officially launches on June 1st, with upgraded UNITY+ memberships available the same month. Early interest is already high, with UNITY’s member base surpassing 4,200 active users, including over 1,280 corporate members.
Pricing starts at $280 CAD/month (plus tax) with a 12-month minimum commitment.
