SAN FRANCISCO–(BUSINESS WIRE)—Nex, a leader in motion technology and interactive entertainment, has announced a new partnership with global dance-fitness brand Zumba®. This collaboration aims to make fitness more fun, accessible, and engaging for people of all ages and skill levels.
Launching this August on the Nex Playground, the company’s motion-powered play system, the partnership will debut a first-of-its-kind home fitness experience. By combining Zumba’s globally loved dance routines with Nex’s immersive motion tracking and gamified feedback, users will enjoy a studio-quality workout from the comfort of their living room.
Bringing Families Together Through Movement
“This partnership with Zumba is about more than just exercise,” said David Lee, co-founder and CEO of Nex. “We want to create joyful moments that get families moving together. At Nex, we’re committed to building experiences for everyone—not just kids—because healthy screen time should be for the whole family.”
The new experience will offer users the ability to unlock new songs, dance styles, and routines as they progress through increasingly challenging sessions. With Nex’s advanced AI motion tracking, real-time scoring, and simple setup, the platform transforms workouts into high-energy, interactive dance parties.
Expanding Zumba Beyond the Studio
“We are excited to make the Zumba experience more accessible to families everywhere,” said Carolina Moraes, Chief Marketing Officer at Zumba. “Our goal is to make fitness feel like fun, not work. With Nex’s technology, we’re bringing our rhythms and easy-to-follow choreography into people’s homes in an exciting new way.”
This partnership highlights how Nex Playground is expanding beyond children’s games to become a full lifestyle solution for families looking to be more active together.
A Safe, Controller-Free Play System
The Nex Playground is a screen-based, controller-free console that uses body movement instead of hand-held devices to control gameplay. Designed for families with young children, it promotes active play and physical engagement while keeping safety a top priority. The system is kidSAFE+ COPPA certified, with no internet connectivity, ads, in-game purchases, or online interactions. All data remains local to the device, and a built-in camera cover ensures privacy.
With over 200,000 units sold, Nex Playground is quickly becoming a leading choice for family-friendly gaming and wellness.
Where to Buy
Families can purchase Nex Playground on Amazon, as well as at Best Buy®, Target®, Walmart® online, and in select stores across the U.S.
About Nex
Nex helps families rediscover the joy of movement through interactive, screen-based play. Its flagship product, Nex Playground, launched in December 2023 and is powered by advanced AI and motion-sensing technology. Designed in California and built by Skyworth, it uses an Amlogic AI chip to create an immersive gaming experience driven by natural body movement.
Nex offers original titles in sports, fitness, and education, along with partnerships with major brands like Hasbro, Sesame Workshop, and Fruit Ninja. The company has received accolades from TIME, Fast Company, and Parents magazine, and holds multiple international design awards. It is also certified for child safety and privacy through kidSAFE+ and COPPA standards.
About Zumba Fitness, LLC
Founded in 2001, Zumba® is the world’s largest branded dance-fitness company, with over 15 million weekly participants across 200,000 locations in 185 countries. Zumba blends global music with easy-to-follow dance moves for a workout that boosts body, mind, and spirit. The company also offers 10 specialty programs, from classes for kids and seniors to aquatic and high-intensity formats.
In addition to its signature dance classes, Zumba launched the non-dance HIIT workout STRONG Nation® in 2016, and CIRCL Mobility® in 2023—a program focused on flexibility, breathwork, and mobility. The brand also offers video games, virtual experiences, apparel, and large-scale Fitness-Concert™ events.
