Club Pilates is set to grow rapidly in Australia. This will happen through a new agreement with U.S.-based franchise group Riser Fitness. The group plans to open 40 studios in all major Australian capital cities within the next four years.
Riser Fitness is led by president and COO Mike Gray. Gray is credited with speeding up the brand’s growth. The group already runs more than 90 Club Pilates studios worldwide. Now, they will manage the expansion in Australia and aim to scale quickly.
Matt Gordin, founder of Boutique Fitness Studios, first found the Xponential Fitness-backed Pilates brand while living in the U.S. from 2015 to 2020. He then secured a master franchise deal with Xponential Fitness. This deal gave him exclusive rights to bring several Xponential brands to Australia. These brands include Club Pilates, Rumble Boxing, CycleBar, and StretchLab.
Since then, Boutique Fitness Studios has opened 22 Club Pilates locations in Australia and New Zealand. They have also sold 27 more studios in these regions. Last fall, Viva Leisure, one of Australia’s largest fitness operators, made a strategic investment in Boutique Fitness Studios.
“We believe in this brand wholeheartedly and are excited to bring it to even more communities,” Gordin said. “When I discovered these brands in the U.S., I knew they would offer something truly unique for the Australian fitness landscape. I am pleased that they have been well received.”
Outside of Australia, Club Pilates also plans to expand quickly in Mexico. This will happen after Riser Fitness signed a master franchise agreement there. At least 65 studios will open in Mexico over the next ten years.
