Orangetheory Fitness is continuing to expand its footprint across the United States as demand for its one-hour, heart-rate-based workouts grows.
The company, which calls its workout the “multivitamin of workouts,” currently operates nearly 1,300 studios nationwide. In an email to USA TODAY, Orangetheory said it sees strong potential for growth in suburban areas and mid-sized cities. The brand also plans to strengthen its presence in large metropolitan markets like Dallas, Los Angeles, and Seattle.
In 2024, Orangetheory merged with Self Esteem Brands. It now operates under Purpose Brands, a portfolio that includes Anytime Fitness, Basecamp Fitness, SUMHIIT Fitness, and other wellness-focused names.
New Orangetheory Studios Opening in 2025
Orangetheory announced it will open between 13 and 17 new studios across the U.S. in 2025. These new locations will focus on areas where the company has identified sustained consumer demand.
The new studios planned for 2025 include:
Davis, California
Visalia, California
Hebron, Kentucky
Fenway, Massachusetts
Centerville, Ohio
Florence, South Carolina
San Antonio, Texas
Woodlake, Virginia
Studios Opened So Far in 2025
As of now, Orangetheory has launched seven new locations this year. The new studios are located in:
Fairfield, California
West Boynton, Florida
Carrollton, Georgia
Gainesville, Georgia
Grand Rapids, Michigan
White Lake, Michigan
West Harlem, New York
Long-Term Expansion Plans
Looking ahead to 2026 and beyond, Orangetheory sees further growth in larger urban markets, including:
Dallas-Fort Worth
Seattle
Baltimore-Washington, D.C.
Boston-Providence
Los Angeles
Additionally, the company has signed agreements to open three new studios in North Carolina and six in Utah.
Orangetheory’s continued expansion reflects a broader trend in the fitness industry: consumers are increasingly seeking accessible, community-driven workout experiences both in major cities and in growing suburban hubs.
