Arketa, a female-founded startup launched in 2020 by a former yoga instructor turned entrepreneur, has raised $15 million in Series A funding. The company plans to use the new capital to speed up product development and strengthen its position in the boutique fitness software market.
The funding round was led by Inspired Capital, with participation from existing investors including First Round, Y Combinator, Amity, and Velvet Sea.
Arketa’s AI-powered platform focuses on small and mid-sized boutique fitness studios. It offers features such as automated customer service, lead capture, flexible booking tools, clear pricing, and marketing automation.
Rachel Lea Fishman, Arketa’s co-founder and CEO, said, “As a certified yoga instructor, I saw how outdated technology hurt fitness studios. It frustrated customers and limited growth because it did not meet today’s needs. We started Arketa to give these professionals advanced tools. Our goal is to help them grow, connect with more people, and offer personalized, community-driven experiences that fitness fans want.”
The platform also supports a wide range of boutique fitness types. This includes traditional studios like Pilates and yoga, as well as unique offerings such as dog yoga and trampoline fitness centers.
Chris Brown of Inspired Capital praised Arketa, saying, “Arketa represents the future of vertical software platforms. These platforms do everything for their customers. They begin with essential features like booking and payments, but quickly expand to cover all operational expenses. Arketa will be the way AI reaches small and medium businesses worldwide. Soon, using anything else will seem strange. We are excited to support Rachel Lea and Josh as they grow Arketa.”
