The trend of companies holding altcoins in their corporate treasuries is growing stronger. On Wednesday, Interactive Strength Inc. (Nasdaq: TRNR) announced it secured a $55 million investment from ATW Partners and DWF Labs. This is part of a larger plan to raise $500 million. According to a statement shared with Bitcoi News, the funds will be used to buy FET tokens. FET is a digital asset focused on artificial intelligence, created by Fetch.ai.
TRNR’s goal is to become the leading publicly traded company with a crypto treasury focused on an AI token, the company said in its press release. Along with the investment news, TRNR revealed a technology partnership with Fetch.ai. This collaboration aims to improve its fitness technology using artificial intelligence. Fetch.ai’s decentralized system, based on autonomous AI agents, will help power personalized wellness tools and smart training services for TRNR.
Interactive Strength is following a strategy made popular by Strategy (formerly MicroStrategy), but it is investing in FET tokens instead of bitcoin (BTC). Many companies are adopting similar approaches. Some are buying BTC, while others choose Ethereum (ETH), Dogecoin (DOGE), Solana (SOL), or even the TRUMP meme coin. For example, in early May, micro-cap logistics firm Freight Technologies, Inc. announced it was acquiring the official TRUMP meme coin for its treasury.
Other Nasdaq-listed companies are also joining the trend. Sharplink Gaming is buying Ethereum, while Heritage Distilling is accumulating both Dogecoin and Bitcoin. DeFi Development Corp. (Nasdaq: DFDV) has been steadily adding Solana to its holdings and includes staking as part of its strategy. The rise of altcoins on corporate balance sheets shows that companies are starting to see these assets not just as speculative bets, but as tools for branding, technological growth, and shifting their business narratives.
