Molly Long, Chief Operating Officer of Crunch Fitness, recently shared insights into the brand’s latest development and future plans in this exclusive Q&A. As a leading high-value, low-price gym chain with over 500 locations and 3 million members, Crunch is focused on enhancing the gym experience with its new “Crunch 3.0” redesign, aimed at catering to wellness-minded individuals.
Crunch Fitness Redesigns Its Gym Experience
Long explained that Crunch Fitness recently introduced the Crunch 3.0 model, which elevates the overall gym experience. This new design focuses on enhancing amenities, strength training, recovery, and longevity.
“The redesigned layout offers more space for strength training, an updated HIITZone, and newly introduced Relax & Recover services,” Long said. “From lighting and music to the equipment and group fitness studios, we’re bringing together the most in-demand features all under one roof.”
The Drive Behind the Redesign
According to Long, the redesign is a reflection of Crunch’s ability to adapt to the evolving wellness industry and a direct response to member feedback.
“We’ve always focused on understanding where the industry is heading,” she explained. “We want Crunch to be a place where everyone feels good while having fun and staying fit—all at an affordable price. Our goal is to offer top-tier fitness services while staying true to our ‘No Judgments’ philosophy, creating a welcoming space for all.”
Standing Out in a Competitive Market
With new wellness trends emerging, Long discussed how Crunch continues to stand out. She pointed out that the brand is focused on offering a variety of services in one location, breaking the mold of traditional gyms.
“We combine the best features of boutique fitness studios in one place,” Long said. “This includes heated group fitness classes, Olympic lifting platforms, Hyperice recovery equipment, red light therapy, and infrared saunas. All of this, combined with memberships starting at just $9.99, makes it a value proposition that’s hard to beat.”
Crunch’s success is evident, as the brand was ranked #1 in the fitness category for the second consecutive year in Entrepreneur’s Franchise 500 and placed #32 overall.
Understanding the Evolving Needs of Gym-Goers
Long also highlighted changes in gym-goer behavior, with a notable shift toward holistic wellness. “It’s not just about working out anymore,” she noted. “Members now want recovery options and amenities that focus on their overall well-being.”
Crunch’s certified personal trainers are key to this shift, creating customized programs based on members’ health goals, such as rebuilding muscle after using GLP-1s, improving strength, or focusing on long-term recovery.
Crunch’s Global Expansion Plans
Looking ahead, Crunch is set to expand its reach with new international locations. Long revealed that Crunch Fitness will open its first gyms in India, a key market for the brand’s growth strategy.
“India is an emerging market with a rapidly growing fitness community, and we’re excited to expand there,” she said. “In 2025, we aim to open two gyms per week, and with a new strategic partner, we’re looking forward to bringing Crunch to even more members worldwide.”
With its combination of cutting-edge fitness offerings and a focus on affordable, holistic wellness, Crunch Fitness is poised to continue its global growth and redefine the gym experience.
