Sydney-based PR agency InsideOut PR has been chosen by Byron Yoga Centre, one of Australia’s oldest and most respected yoga and wellness centres.
“We’re thrilled to work with Byron Yoga Centre, a well-known place that teaches healthy habits to help people slow down, rest, and recharge,” said Nicole Reaney, CEO of InsideOut PR. The agency’s main role will be to promote Byron Yoga Centre’s founder, John Ogilvie, and raise awareness about the centre’s award-winning retreats and programs.
Founded in 2005, InsideOut PR is part of the global communications network IPREX, which has 110 offices worldwide. The agency offers full-service media publicity and has worked with many well-known brands in Australia and internationally. InsideOut PR will use its expertise in lifestyle and hospitality to support Byron Yoga Centre.